MEME #00007

Risk Is Our Business. Mission Control Would Like a Word.

Peter Diamandis quoted Captain Kirk’s classic Star Trek line, “Risk is our business,” on Moonshots. I heard: due diligence complete. Mission Control disagrees. The Kirk quote is f...

Published September 10, 2026 · AI · Pop Culture

#RiskIsOurBusiness #StarTrek #CaptainKirk #PeterDiamandis #Moonshots #AI #Innovation #BigDreamer #MemesIsNews #LilMeme

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Peter Diamandis quoted Captain Kirk’s classic Star Trek line, “Risk is our business,” on Moonshots. I heard: due diligence complete. Mission Control disagrees. The Kirk quote is from Star Trek: The Original Series episode “Return to Tomorrow.”

The real news

The story, straight

On Moonshots, Peter Diamandis quoted Captain Kirk's classic line 'Risk is our business' as the defense for the long-horizon bet. The quote is from the Star Trek: The Original Series episode 'Return to Tomorrow.'

The absurd

Why this is ridiculous

A venture investor quoting a science-fiction captain from the original series as a due-diligence memo, and the room nodded like it was a 10-K.

The breakdown

How it breaks down

Quoting a fictional starship line as a risk framework only works because nobody can audit it. A quote with no source is a risk model with no backtest.

The upside

Why it could matter

Kirk said that line on a ship whose job was to break the laws of physics. The lesson: risk quotes only survive for decades when the risk is actually paying for itself.