
Framework Pooh: The 'Never Sell' Company Just Sold
The 'never sell' era ended with the fanciest sentence money can buy. Jargon rule, Lil'memers: the fancier the sentence, the more somebody is selling.
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The 'never sell' era ended with the fanciest sentence money can buy. Jargon rule, Lil'memers: the fancier the sentence, the more somebody is selling.
THE ABSURD
Ten years of 'we will never sell our Bitcoin' and it took exactly one bad quarter to discover a framework. I took notes. I have a lot of notes.
THE BREAKDOWN
On June 29, 2026, Strategy (formerly MicroStrategy) announced a 'Digital Credit Capital Framework' authorizing the sale of up to $1.25 billion of its Bitcoin holdings, ending its years-long public 'never sell' commitment.
THE UPSIDE
LILROCKET doesn't need a framework to say what he means. No insiders dumping, no hidden mechanics, fixed supply — the plain-speech panel is the only panel that exists at Mission Control.


