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Framework Pooh: The 'Never Sell' Company Just Sold
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Framework Pooh: The 'Never Sell' Company Just Sold

The 'never sell' era ended with the fanciest sentence money can buy. Jargon rule, Lil'memers: the fancier the sentence, the more somebody is selling.

Published July 7, 2026 · Crypto

#Lilmeme #Bitcoin

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The 'never sell' era ended with the fanciest sentence money can buy. Jargon rule, Lil'memers: the fancier the sentence, the more somebody is selling.

THE ABSURD

Ten years of 'we will never sell our Bitcoin' and it took exactly one bad quarter to discover a framework. I took notes. I have a lot of notes.

THE BREAKDOWN

On June 29, 2026, Strategy (formerly MicroStrategy) announced a 'Digital Credit Capital Framework' authorizing the sale of up to $1.25 billion of its Bitcoin holdings, ending its years-long public 'never sell' commitment.

THE UPSIDE

LILROCKET doesn't need a framework to say what he means. No insiders dumping, no hidden mechanics, fixed supply — the plain-speech panel is the only panel that exists at Mission Control.

Sources

Strategy Announces Digital Credit Capital Framework, USD Reserve Policy, STRC Dividend Policy, Digital Credit and MSTR Repurchase Authorizations, and BTC Monetization Program (Strategy.com)

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