ARCHIVE REPORT
Taylor Swift Hit $2 Billion
FORBES FOUND THE MONEY PRINTER
The real news
The story, straight
Forbes put Taylor Swift's net worth at two billion dollars. Apparently, that is what happens when the merch table becomes monetary policy.
The absurd
Why this is ridiculous
The fans found the Easter eggs. Forbes found the mint.
The merch table is now monetary policy.
The breakdown
How it breaks down
Everyone thought they were buying bracelets and vinyl. The spreadsheet thought it was founding a central bank.
The lesson: the fanbase is the balance sheet.
The upside
Why it could matter
The upside is that an artist is now a macro story, and the number works both directions. The lesson: when Forbes writes you down, you are the economy.


