MUSE CALLS. YOU HIDE.

The real news

The story, straight

A phone call means speaking to whoever answers. Muse, Meta's AI assistant, can now do that speaking for you: you request a call, and it phones a US business on your behalf.

According to TechCrunch, the feature has expanded from a September test with selected early adopters to paying subscribers. Plans start at $20 per month for 500 million tokens per week.

Tokens are units used to measure AI usage, not a count of phone calls.

Humanity built machines that can talk, then handed them the terrifying assignment of asking a restaurant a question. Apparently the final frontier was saying hello without rehearsing it in the kitchen.

The important limit: placing a call does not establish that Muse will secure a reservation, pay a bill or complete a purchase. TechCrunch also reports mixed reception at the business end.

Your assistant being ready to talk does not mean the person answering is thrilled to meet it.

The useful possibility is less time handling calls yourself. Treat Muse as a caller, not a guaranteed result.

Even outsourced awkwardness needs realistic expectations.

Source: https://techcrunch.com/2026/11/12/muse-can-now-place-calls-to-u-s-businesses-if-you-pay/

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